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Marketing Manager resume keywords

Core keywords are the skill list on the Marketing Manager resume example. Supporting keywords are skills-catalog entries that name this role.

See the matching Marketing Manager resume example. For which applicant tracking systems large employers use, read the State of ATS 2026 report.

Check your Marketing Manager resume

The ATS checker opens with Marketing Manager filled in as the target role, along with the keyword list on this page. Paste your resume there. Free, no signup.

Counted on 2026-10-10 from 86 public job postings whose titles match Marketing Manager. Those postings came from Ashby, Greenhouse, Lever, and SmartRecruiters. A posting is counted for this role when the longest published job-title phrase in its title is Marketing Manager. The crawl queried Greenhouse, Lever, Ashby, and SmartRecruiters for 133 employers in the State of ATS 2026 dataset that use those vendors, and for 279 additional public boards from the extended coverage tier. The extended boards are not part of the 738-company statistics. 361 boards returned postings out of 412 boards attempted, and 46923 postings were scanned. HTML was stripped before counting, and each posting counts once per term. Phrases beyond the published skill list are the most common two- and three-word phrases in the matched postings. Posting text is not stored. A role page shows these percentages only when at least 30 descriptions were counted.

Core keywords

These are the terms to put on the resume when they match work you have done.

  • Digital Marketing

    7% of 86 recent postings mention Digital Marketing.

  • SEO

    2% of 86 recent postings mention SEO.

  • Content Marketing

    12% of 86 recent postings mention Content Marketing.

  • Google Analytics

    2% of 86 recent postings mention Google Analytics.

  • Campaign Management

    5% of 86 recent postings mention Campaign Management.

  • Brand Strategy

    12% of 86 recent postings mention Brand Strategy.

  • Social Media

    16% of 86 recent postings mention Social Media.

  • Email Marketing

    0% of 86 recent postings mention Email Marketing.

  • Budget Management

    7% of 86 recent postings mention Budget Management.

  • ROI

    28% of 86 recent postings mention ROI.

Supporting keywords
Phrases from recent postings

These phrases showed up often in the matched postings and are not already on the published skill list.

  • cross functional

    66% of 86 recent postings mention cross functional.

  • marketing manager

    64% of 86 recent postings mention marketing manager.

  • product marketing

    35% of 86 recent postings mention product marketing.

  • track record

    35% of 86 recent postings mention track record.

  • marketing team

    34% of 86 recent postings mention marketing team.

  • data driven

    30% of 86 recent postings mention data driven.

  • marketing strategy

    30% of 86 recent postings mention marketing strategy.

  • marketing programs

    29% of 86 recent postings mention marketing programs.

  • project management

    28% of 86 recent postings mention project management.

  • work closely

    27% of 86 recent postings mention work closely.

  • integrated marketing

    26% of 86 recent postings mention integrated marketing.

Where to place them

  1. 1

    Headline

    Put the target title and two core terms on the line under your name: Marketing Manager | Digital Marketing | SEO.

  2. 2

    Skills

    List the core terms together in the skills section: Digital Marketing, SEO, Content Marketing, Google Analytics, Campaign Management, Brand Strategy, Social Media, Email Marketing, Budget Management, ROI.

  3. 3

    Experience

    Use Digital Marketing, SEO, Content Marketing inside bullets for work you did in this role, next to the result.

  4. 4

    Supporting terms

    Add these in the skills section or a bullet when you have used them: Communication, Teamwork, Creativity, Public Speaking, SEM/PPC, Social Media Marketing, Marketing Automation, HubSpot, Brand Management, Public Relations, Copywriting, Influencer Marketing, Lead Generation, Event Planning, Mailchimp.

Sample lines from the resume example

These lines are already published on the Marketing Manager resume example. Use them as a pattern for where a keyword sits next to a result, and replace the details with your own.

  • Managed $500K annual marketing budget across 6 channels, achieving 3.5x average ROI
  • Grew organic traffic by 180% in 12 months through SEO and content marketing strategy
  • Launched email nurture campaigns generating $1.2M in pipeline for sales team
  • Led rebrand initiative increasing brand awareness by 45% measured by aided recall surveys

Questions about Marketing Manager keywords

What keywords should a Marketing Manager resume include?

Core keywords for a Marketing Manager resume are Digital Marketing, SEO, Content Marketing, Google Analytics, Campaign Management, Brand Strategy, Social Media, Email Marketing, Budget Management, ROI. Core keywords are the skill list on the Marketing Manager resume example. Supporting keywords are skills-catalog entries that name this role. Percentages are the share of 86 public postings fetched on 2026-10-10 whose titles match this role.

Where should Marketing Manager keywords go on a resume?

Headline: Put the target title and two core terms on the line under your name: Marketing Manager | Digital Marketing | SEO. Skills: List the core terms together in the skills section: Digital Marketing, SEO, Content Marketing, Google Analytics, Campaign Management, Brand Strategy, Social Media, Email Marketing, Budget Management, ROI. Experience: Use Digital Marketing, SEO, Content Marketing inside bullets for work you did in this role, next to the result. Supporting terms: Add these in the skills section or a bullet when you have used them: Communication, Teamwork, Creativity, Public Speaking, SEM/PPC, Social Media Marketing, Marketing Automation, HubSpot, Brand Management, Public Relations, Copywriting, Influencer Marketing, Lead Generation, Event Planning, Mailchimp.

How do I check a Marketing Manager resume?

Open the free ATS checker with Marketing Manager prefilled, paste your resume, and compare it with the keyword list on this page.

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