Product Marketing Manager resume keywords
Core keywords are the skill list on the Product Marketing Manager resume example.
See the matching Product Marketing Manager resume example. For which applicant tracking systems large employers use, read the State of ATS 2026 report.
Check your Product Marketing Manager resume
The ATS checker opens with Product Marketing Manager filled in as the target role, along with the keyword list on this page. Paste your resume there. Free, no signup.
Counted on 2026-10-10 from 110 public job postings whose titles match Product Marketing Manager. Those postings came from Ashby, Greenhouse, Lever, and SmartRecruiters. A posting is counted for this role when the longest published job-title phrase in its title is Product Marketing Manager. The crawl queried Greenhouse, Lever, Ashby, and SmartRecruiters for 133 employers in the State of ATS 2026 dataset that use those vendors, and for 279 additional public boards from the extended coverage tier. The extended boards are not part of the 738-company statistics. 361 boards returned postings out of 412 boards attempted, and 46923 postings were scanned. HTML was stripped before counting, and each posting counts once per term. Phrases beyond the published skill list are the most common two- and three-word phrases in the matched postings. Posting text is not stored. A role page shows these percentages only when at least 30 descriptions were counted.
These are the terms to put on the resume when they match work you have done.
- Go-to-Market
74% of 110 recent postings mention Go-to-Market.
- Positioning
85% of 110 recent postings mention Positioning.
- Competitive Analysis
7% of 110 recent postings mention Competitive Analysis.
- Sales Enablement
41% of 110 recent postings mention Sales Enablement.
- Messaging
88% of 110 recent postings mention Messaging.
- Product Launches
35% of 110 recent postings mention Product Launches.
- Customer Research
5% of 110 recent postings mention Customer Research.
- Content Strategy
3% of 110 recent postings mention Content Strategy.
- Pricing
14% of 110 recent postings mention Pricing.
- Market Research
9% of 110 recent postings mention Market Research.
The skills catalog does not name extra terms for this role. The core list above is the published skill list.
These phrases showed up often in the matched postings and are not already on the published skill list.
- product marketing
100% of 110 recent postings mention product marketing.
- product marketing manager
77% of 110 recent postings mention product marketing manager.
- cross functional
71% of 110 recent postings mention cross functional.
- market strategy
37% of 110 recent postings mention market strategy.
- product management
36% of 110 recent postings mention product management.
- track record
35% of 110 recent postings mention track record.
- fast moving
32% of 110 recent postings mention fast moving.
- marketing team
30% of 110 recent postings mention marketing team.
- partner closely
28% of 110 recent postings mention partner closely.
- product sales
28% of 110 recent postings mention product sales.
Where to place them
- 1
Headline
Put the target title and two core terms on the line under your name: Product Marketing Manager | Go-to-Market | Positioning.
- 2
Skills
List the core terms together in the skills section: Go-to-Market, Positioning, Competitive Analysis, Sales Enablement, Messaging, Product Launches, Customer Research, Content Strategy, Pricing, Market Research.
- 3
Experience
Use Go-to-Market, Positioning, Competitive Analysis inside bullets for work you did in this role, next to the result.
These lines are already published on the Product Marketing Manager resume example. Use them as a pattern for where a keyword sits next to a result, and replace the details with your own.
- Led go-to-market strategy for 4 product launches generating $12M in first-year revenue
- Developed competitive battle cards used by 50+ sales reps, improving win rate by 15%
- Created positioning and messaging framework adopted across all marketing channels
- Conducted 75+ customer interviews informing product roadmap and marketing strategy
Questions about Product Marketing Manager keywords
What keywords should a Product Marketing Manager resume include?
Core keywords for a Product Marketing Manager resume are Go-to-Market, Positioning, Competitive Analysis, Sales Enablement, Messaging, Product Launches, Customer Research, Content Strategy, Pricing, Market Research. Core keywords are the skill list on the Product Marketing Manager resume example. Percentages are the share of 110 public postings fetched on 2026-10-10 whose titles match this role.
Where should Product Marketing Manager keywords go on a resume?
Headline: Put the target title and two core terms on the line under your name: Product Marketing Manager | Go-to-Market | Positioning. Skills: List the core terms together in the skills section: Go-to-Market, Positioning, Competitive Analysis, Sales Enablement, Messaging, Product Launches, Customer Research, Content Strategy, Pricing, Market Research. Experience: Use Go-to-Market, Positioning, Competitive Analysis inside bullets for work you did in this role, next to the result.
How do I check a Product Marketing Manager resume?
Open the free ATS checker with Product Marketing Manager prefilled, paste your resume, and compare it with the keyword list on this page.